Sberbank Education — Platform Branding & Key Visuals
Project Context
Developed key visual assets and a bespoke illustration style for Sber Education, the learning division of multinational technology leader Sber.
The objective was to move completely away from generic corporate photography and establish an expressive, contemporary visual identity that resonates with students, creatives, and lifelong learners.
Creative Vision & Abstract-Flat Style
Utilizing strong geometric shapes, playful character dynamics, and rich layered gradients that integrate seamlessly into digital learning platforms.
The resulting visual identity brought genuine warmth and energetic human personality to Sber's educational tools, helping humanize complex digital courses.
Expressive Characters
Stylized character poses conveying active curiosity, collaboration, and creative experimentation.
Scalable Design System
Modular visual elements and color palettes adaptable across mobile apps, web courses, and marketing campaigns.
Diversity & Inclusivity
Varied character archetypes representing a broad cross-section of educational disciplines and backgrounds.
Backed by professional printing leadership at Bigtime Prints. Full compliance with commercial die-cut tolerances, trap values, and color profiles.