Al-Ghazali — Swiss Watch Digital Ad Campaign
Project Context
This campaign involved the design and execution of a Social Media and Digital Advertising series for Al-Ghazali, showcasing luxury Swiss timepiece collections including RADO and EBEL.
The visuals were crafted for high-engagement social platforms, blending precision product photography with lifestyle backdrops and bespoke Arabic/English typography.
Design Principles & Luxury Positioning
Each visual positions the watch as an accessory for key milestones—graduation, academic excellence, and executive leadership—using aspirational color tones and refined lighting.
For luxury timepieces, digital creative must communicate prestige within a fraction of a second. By placing the watches in emotionally resonant settings, this campaign drove measurable click-through engagement across high-net-worth audiences.
Cross-Brand Consistency
Unified Al-Ghazali brand framing while honoring the individual aesthetic DNA of RADO and EBEL.
Cultural Relevance & Arabic Copy
Integrated Arabic typography phrases like "عام دراسي جديد... أبدأ بأناقة" tailored to regional consumer milestones.
Specular & Metallic Lighting
Detailed retouching capturing sapphire crystal reflections and ceramic bezel finishes.
Backed by professional printing leadership at Bigtime Prints. Full compliance with commercial die-cut tolerances, trap values, and color profiles.